AWS Summit Australia & New Zealand is the flagship event experience for AWS annually.

AWS Summits happen annually and across the globe in over 30 countries, and are free events that bring the cloud computing community together to connect, collaborate, and learn about AWS.

Their primary objective is to educate technologists from all industries and at all skill levels on how AWS can help them innovate quickly, and deliver flexible, reliable cloud and technology solutions at scale.

Independent thinking delivered at scale

Australian’s are known for punching above their weight. Unrivalled local experience, supported by our global presence means that there is no challenge we can’t tackle to deliver meaningful results for our clients.

Sydney

Must-see physical and digital moments that reach further and engage deeply with your audience 

Interested in learning more?

Learn more about our live events offer, who we’ve worked with, and how we can help you to make an impact with your live activation.

Live

Bringing the live audience back

Amazon Web Services (AWS) re:Invent Innovation Day exists to inspire the world with stories from the most innovative, pioneering technology leaders on the planet. In 2021, AWS re:Invent went fully virtual, with Innovation Day moving from a live stage, to a series of virtual worlds created entirely in Unreal Engine.

About

Compelling stories that bring to life the benefits and truths behind your brand, told in the most engaging ways across multiple channels and formats. Whether it be through real-time virtual production, unbelievable stunts and immersive VR and AR, or bite-sized social and deep-dive explainers that simplify the complex – we find the right means and mediums to make your story memorable. Our targeted channel strategies make it shareable, actionable and effective.

Innovative storytelling that brings brands to life in the places that matter

Learn more about our content offer. Ways to get started with us include workshops, design thinking sprints or we can respond to a brief to help you craft experiences that are impactful and measurable.

Content

Stories from the future in the virtual world

2022 marked a new era for Telstra Vantage, moving to a true hybrid experience - offering a large format live event, broadcasting content across the country, including 7 separate  satellite events, all supported by a dynamic virtual platform. The heart of the experience was hosted live from the Australian Turf Club at Royal Randwick, Sydney for its 9th year of operation.

New World, New Ways

2020 presented its own unique set of challenges with the Covid-19 lockdown preventing gatherings of any sort around the country on Anzac Day.

The Australian War Memorial (AWM) and Department of Veterans’ Affairs engaged Imagination Australia to create a series of initiatives that would allow Australians to virtually commemorate our military veterans and connect with loved ones.

Bringing a nation together in spirit

We’ve partnered with the City of Sydney for eight years to creatively direct its world-famous NYE fireworks event and help millions  of people watching globally, ring in the New Year.

Celebrating eight years with the City of Sydney

A truly immersive commemoration of a Century of Service, from the First World War to present day, with the Australian War Memorial, the Defence Forces and The Australian Government.

From iconic brand homes to dynamic innovation hubs, captivating concept stores, popups, unique hotels and urban districts, we create destinations that immerse people in your brand, supercharge your customer engagement and become a platform for business growth.

Physical and online spaces that immerse people in your brand to supercharge engagement

Destinations

Connecting the present to a powerful past

We conceived, wrote, designed and produced every element of the Royal Australian Navy’s centennial celebrations in Sydney Harbour.

Marking 100 years in style

The annual Telstra Vantage event attracts over 5,000 attendees, and is the biggest single driver of the enterprise sales pipeline year on year. In 2020, COVID-19 required us to reimagine Telstra Vantage as an all-virtual experience, while still delivering stellar content, high attendance, stimulating discussion and return on investment.

Turning the biggest sales event of the year virtual

Telstra Vantage™ is a major business event for Telstra’s customers and partners. Imagination has collaborated with Telstra to produce a program that truly demonstrates and proves Telstra’s role as a world-class technology company. 

Making connected business come to life

The Telstra National Aboriginal Torres Strait Islander Art Awards (Telstra NATSIAA), presented by the Museum and Art Gallery of the Northern Territory, has celebrated the richness and diversity of contemporary Indigenous art for 37 years, and is Australia’s most pre-eminent Indigenous art awards. Telstra has been the proud principal partner of the NATSIAAs for 29 of those years. 

Delivering a cultural event to a new online community

We spread the word of Ford’s future-focused rebrand with innovative storytelling at Vivid Sydney Festival. 

Ushering in a new era of innovation

Samsung’s new Galaxy S9 technology was brought to life at the annual Vivid Light festival with an innovative, immersive experience that allowed each visitor to create their own AR Emoji.

Pivoting from product-first to people-first

World class experts and inspirational speakers

The Idea

Value for the Audience

Value for the Brand

Finding a whole new AWSome

Delivering much needed connection on Anzac Day 2020 

Idea

Helping Australians commemorate at home

A virtual community

Value for the audience

Impact

Value for the brand

New year, new benchmark

Resurrecting the past 

A better business experience

Telstra at the heart

Value for the audience	

The art of the nation

Bringing real Australian stories to life

Owning new worlds

Illuminating the new Ford

Value for the audience 

Value for the brand 

Moving towards an experience-led strategy 

A cultural partnership 

Creating an immersive, personal experience

Beijing

Cologne

Coventry

Detroit

Doha

Dubai

London

Los Angeles

Melbourne

New York

Riyadh

Shanghai

XPKit

Virgile + Partners

RAIN

HAUS

Unrivalled experience spanning 35+ years, 750+ IPOs, and 1,000s of investor events

How AI can transform the potential of investor events

Effective communication plays a pivotal role in engaging with shareholders, attracting potential investors, and, most importantly, building trust.

Essentials for incorporating content marketing into IR strategy

Essentials for incorporating content marketing into IR strategy

Investor Relations: JPMorgan on the effects of market disruption

JPMorgan Chase on managing financial reputation through market turmoil

Investor Relations: J&J on communicating during a pandemic

Johnson & Johnson on managing financial reputation through market turmoil

Investor Relations: Delta on reassuring amid market dislocations

Delta Air Lines on managing financial reputation through market turmoil

Investor Communications

Strategic partner to businesses and brands to identify opportunities and drive growth

Consulting

Lego is the master builder of experiential experiences, understanding that physical play has lost none of its importance in the digital era.

Building an experiential campaign for Lego Children's Day

Our approach to using Generative AI - Q4 2023

Transforming fan experiences: The power of generative design

Transforming fan experiences: Harnessing the power of generative design

The future of experience design and blending realities

Remember the fear and excitement surrounding the metaverse a year or two ago? Hype cycles come and go, and technology that was supposed to change the world.

Using generative design to boost your brand experience

Inside Ford’s first ever virtual car launch

New (virtual) worlds, new opportunities

Immersive techniques are changing the nature of experiences, making them bigger, bolder and better.

Embracing immersive experiences in the automotive world

Embracing immersive experiences 

Three ways to measure experiential effectiveness

We surveyed 375 marketing executives to understand the reasoning behind brand's strategic initiatives this year, email us to receive your copy of the report.

Navigation

Offers

Offices

Partners

Sydney

Independent thinking delivered at scale

Featured Projects from Sydney

AWS Summit Australia and New Zealand 2022
AWS

Anzac Day 2020
Australian War Memorial

Telstra Vantage 2022
Telstra

AWS re:Invent Innovation Day 2021
AWS

Sydney

Independent thinking delivered at scale

Featured Projects from Sydney

AWS Summit Australia and New Zealand 2022AWS

Anzac Day 2020Australian War Memorial

Telstra Vantage 2022Telstra

AWS re:Invent Innovation Day 2021AWS

AWS Summit Australia and New Zealand 2022
AWS

Anzac Day 2020
Australian War Memorial

Telstra Vantage 2022
Telstra

AWS re:Invent Innovation Day 2021
AWS