LEGO is a long-standing tool for self-expression, creativity, and creation. Childrens’ Day became the perfect opportunity to explore the notion of ‘play’ through the theme 'what's the right way to play?'. It demonstrated the value of both structured and unstructured play with LEGO to parents in nine cities across China – Xi'an, Suzhou, Nanjing, Chongqing, Shenyang, Xiamen, Dongguan, Nanjing and Jiaxing. 

A fast-moving market fuels our work

China is one of the fastest-moving markets in the world, with technology shifting rapidly. Brands in China need to keep up, and we help them do that by creating world class experiences that connect the physical and virtual in a way that people will never forget.

Shanghai

Must-see physical and digital moments that reach further and engage deeply with your audience 

Interested in learning more?

Learn more about our live events offer, who we’ve worked with, and how we can help you to make an impact with your live activation.

Live

Inspiration Wonderland 

We collaborated with Lincoln to refresh its auto show presence for the Shanghai Auto Show, to better reflect personal luxury while clearly expressing the incredible technology that the brand is pioneering.

About

From iconic brand homes to dynamic innovation hubs, captivating concept stores, popups, unique hotels and urban districts, we create destinations that immerse people in your brand, supercharge your customer engagement and become a platform for business growth.

Physical and online spaces that immerse people in your brand to supercharge engagement

Destinations

The expression of American luxury

Vivo Lab is a new landmark experience that re-affirms the brand as vigorous, creative and technologically led amongst young Chinese consumers. Using the power of photography to tell their story of innovation, Vivo is shown in a whole new light.

Creating a retail playground

We collaborated with Ford to develop a new digital sales tool that puts customers back at the heart of the dealership experience.

Compelling stories that bring to life the benefits and truths behind your brand, told in the most engaging ways across multiple channels and formats. Whether it be through real-time virtual production, unbelievable stunts and immersive VR and AR, or bite-sized social and deep-dive explainers that simplify the complex – we find the right means and mediums to make your story memorable. Our targeted channel strategies make it shareable, actionable and effective.

Innovative storytelling that brings brands to life in the places that matter

Learn more about our content offer. Ways to get started with us include workshops, design thinking sprints or we can respond to a brief to help you craft experiences that are impactful and measurable.

Content

Reinventing the retail experience 

We transformed prestigious Palau Sant Jordi into a palace of dreams for Huawei's annual Mobile World Congress Official Gala in Barcelona.

Creating a night to remember

Quest for creation 

Idea

Value for the audience

Value for the brand 

A consistently exciting experience 

Idea 

Value for brand 

Results 

Value for audience 

Striking a pose

Impact

Value for the brand

Reclaiming customer conversations

Value for the audience 

Inspiring discerning audiences to dream big

A show to remember

Beijing

Cologne

Coventry

Detroit

Doha

Dubai

London

Los Angeles

Melbourne

New York

Riyadh

Sydney

XPKit

Virgile + Partners

RAIN

HAUS

Unrivalled experience spanning 35+ years, 750+ IPOs, and 1,000s of investor events

How AI can transform the potential of investor events

Effective communication plays a pivotal role in engaging with shareholders, attracting potential investors, and, most importantly, building trust.

Essentials for incorporating content marketing into IR strategy

Essentials for incorporating content marketing into IR strategy

Investor Relations: JPMorgan on the effects of market disruption

JPMorgan Chase on managing financial reputation through market turmoil

Investor Relations: J&J on communicating during a pandemic

Johnson & Johnson on managing financial reputation through market turmoil

Investor Relations: Delta on reassuring amid market dislocations

Delta Air Lines on managing financial reputation through market turmoil

Investor Communications

Strategic partner to businesses and brands to identify opportunities and drive growth

Consulting

Lego is the master builder of experiential experiences, understanding that physical play has lost none of its importance in the digital era.

Building an experiential campaign for Lego Children's Day

Our approach to using Generative AI - Q4 2023

Transforming fan experiences: The power of generative design

Transforming fan experiences: Harnessing the power of generative design

The future of experience design and blending realities

Remember the fear and excitement surrounding the metaverse a year or two ago? Hype cycles come and go, and technology that was supposed to change the world.

Using generative design to boost your brand experience

Inside Ford’s first ever virtual car launch

New (virtual) worlds, new opportunities

Immersive techniques are changing the nature of experiences, making them bigger, bolder and better.

Embracing immersive experiences in the automotive world

Embracing immersive experiences 

Three ways to measure experiential effectiveness

We surveyed 375 marketing executives to understand the reasoning behind brand's strategic initiatives this year, email us to receive your copy of the report.

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Offers

Offices

Partners

Shanghai

A fast-moving market fuels our work

Featured Projects from Shanghai

Immersive Pavilion
Lincoln

Reinvigorating the Dealership Experience
Ford

Children's Day
Lego

Industry-First Concept Store
Vivo

Shanghai

A fast-moving market fuels our work

Featured Projects from Shanghai

Immersive PavilionLincoln

Reinvigorating the Dealership Experience Ford

Children's Day Lego

Industry-First Concept StoreVivo

Immersive Pavilion
Lincoln

Reinvigorating the Dealership Experience
Ford

Children's Day
Lego

Industry-First Concept Store
Vivo