Telstra Vantage 2022
2022 marked a new era for Telstra Vantage, moving to a true hybrid experience - offering a large format live event, broadcasting content across the country, including 7 separate satellite events, all supported by a dynamic virtual platform. The heart of the experience was hosted live from the Australian Turf Club at Royal Randwick, Sydney for its 9th year of operation.
3000
In-person attendees
2000
Virtual attendees
7
National customer gatherings
2
Action packed days
World class experts and inspirational speakers
The event officially kicked off with a powerful and evocative opener incorporating The Uluru Statement from the Heart, through an expression of First Nations people, culture and creativity.
From here, delegates heard from world class experts and inspirational speakers such as James Cameron who told his life journey across the transformation of film, technology and sustainability.
One-of-a-kind transformations
However Telstra Vantage is more than transformative talk. Covering over 80,000 square metres, 3 buildings and 4 levels, Imagination transformed Royal Randwick from a racecourse to a one-of-a-kind festival style precinct.
This goliath transformation was underpinned by an extensive placemaking and wayfinding strategy forging an integrated journey, for delegates to discover, connect and solve. Delegates could explore two themed worlds, each offering unique narratives and interactive experiences to bring to life Telstra's Go-To-Market strategy.
Reused, Recycled
Every touchpoint was built through new standards of sustainability, unprecedented for large events. If it couldn't be reused, it had to be recyclable. This translated to new types of partnerships and innovation - biodegradable cardboard installations and structures, thousands of metres of fabric banners upcycled to fill new mattresses and Australian made edible coffee cups.
Value for the Audience
Telstra Vantage 2022 created an experience of more than: 60 content sessions and over 90 exhibitors (including some of the biggest names in tech).
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