Creating a retail playground
VivoIndustry-First Concept Store
Vivo Lab is a new landmark experience that re-affirms the brand as vigorous, creative and technologically led amongst young Chinese consumers. Using the power of photography to tell their story of innovation, Vivo is shown in a whole new light.
2000
WeChat Vivo accountscreated in 30 days
500k
interactionsin one month
80%
retention rateon digital interactions
10%
conversion rate
Striking a pose
The industry-leading concept store consisted of a journey into the world of photography, delivering self-exploration, creativity, and connection. We invited people to be curious and playful.
More than just a dark room
The 10 interactive touchpoints were designed to elicit a sense of childlike wonder in the visitors. Including ‘Your Aura’, an intuitive installation welcoming new arrivals into the experience and ‘Take Me There’, an interactive space that recreates the magical golden hour from locations around the world.
The story behind the store
Vivo Lab exemplifies the bricks and mortar shift to deeper, multi-sensory experiences, innovatively fusing product engagement and sales activations.
Value for the audience
Visitors to Vivo Lab were taken on a journey they’ll never forget. Over 500,000 interactions, they explored, they experimented, they learnt, and created a lasting emotional connection with Vivo and their products, hence why there was an 80% retention rate on digital channels.
Vivo Lab is so much fun! The 2nd floor has a lot exciting installations for visitors to engage with. My favourite is 'Take Me Back' where you can take photos using cameras produced in different years. This is definitely a cool new place to explore in the Sea World area.
Vivo Lab customer
Value for the brand
Vivo re-established themselves as technological pioneers, prepared to take risks and try new things. The concept store provided brand awareness, resulting in 2000 WeChat Vivo accounts created in 30 days, and also drove conversions and sales with a 10% conversion rate.
Vivo's ambition does not stop at being the world's top smartphone manufacturer. We also want to be loved by the Chinese young people as an exciting brand.
Seon Hwang
Senior Director Brand Strategy, Vivo
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