How do you demystify a heritage brand to reach a new audience?
Rolls-RoyceInside Rolls-Royce
Rolls-Royce opened up to the world and let everyone in on their creative process with their first ever public exhibition and above the line campaign.
15k
visitors to the gallery
41m
people reached on Twitter
1st
place in the Drum Design Awards 2015, Experiential Category
44k
Rolls-Royce colour options brought to life
Opening up a world of luxury
Few people know that every Rolls-Royce car is a bespoke creation, nor the lengths that the company goes to create each of them. We needed to tell this story in an accessible way, whilst maintaining the luxurious nature of the brand.
A gallery-worthy experience
Every Rolls-Royce is like a work of art: unique, beautiful and highly collectible. So the perfect environment for this story was a gallery in the art capital of the world with an exhibition that was more artwork than brand experience.
The art of perfection
Inside Rolls-Royce at London’s Saatchi Gallery was a multi-sensory exhibition that illuminated nine key aspects of the company's creative process. It brought to life the exquisite materials, unrivalled technology and supreme craftsmanship that goes into creating their cars. The interactives remade themselves for each visitor, ensuring everyone had a personalised and uniquely shareable experience.
The first above-the-line campaign
We supported the exhibition with an above-the-line campaign, the first in the brand’s history. It included a brand film at Waterloo station, billboards at Victoria station, escalator screens across the London Underground and a longer film online.
Value for the audience
The exhibition opened the doors to one of the world’s most prestigious brands for 15,000 visitors. Iit was a truly immersive and educational experience.
An outstanding, once in a lifetime event.
International Business Times
Value for the brand
The exhibition helped Rolls Royce reach over 41 million people and was industry-recognised as an outstanding event, winning 1st place in the Drum Design Awards 2015, Experiential Category.
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