Bringing the best of the game to the heart of central London by transforming a historic landmark into the ultimate baseball festival, Trafalgar Square set the tone on a global scale for what an MLB fan experience is. With a full programme of baseball activities, fans got stuck in by learning the art of pitching and batting, smashing targets, and picking up techniques from the sport.

In a dimension-defying new baseball game that blended reality and virtual gameplay, we got players hitting home runs over the London skyline. Using the latest ball-tracking technology, players smashed physical baseballs that were then digitally visualised soaring over Nelson’s Column and beyond, all within an epic cage structure in the middle of the festival.

Working with MLB we brought the baseball experience to life in an epic 3-day event, presenting existing and a new generation of fans with an exciting, fresh and interactive take on the game.

With action from the Home Run Derby X The Cage final live-streamed, fan engagement was amplified globally and delivered on the hype generated by the MLB London Series Takeover campaign. The Trafalgar Square Takeover was another key milestone in the journey to grow the game outside of America and position MLB as the sporting entertainment brand that does things differently.