Explore the latest news, views and insights from Imagination

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The metaverse doesn't exist...yet
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Chris Brown shares his creative hero

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Jess Black shares her top four Super Bowl ads of all time
Richard Swan joins Imagination Australia as Creative Director
Richard Swan joins Imagination Australia as Creative Director
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AW360 Live podcast, immersive experiences and the metaverse
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Depth and reach – a framework for designing more effective experiences
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Data capture in marketing
Getting to know James Keane
4 ways brands could use NFTs – but should they?
The next evolution of brand storytelling
Should brands charge for experiences?
CEO Patrick Reid, shares his thoughts on the Q4 IPA Bellwether Report
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Seven brand experience trends for 2022
Imagination and Immerse UK partner on a Virtual Production series
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How branding in games has come of age
Experiences that made me – Dan Simon
The Business Case for Brand Homes – Research Report