Explore the latest news, views and insights from Imagination

Stealth marketing in luxury retail

Measuring the power of experience

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Leveraging ChatGPT as a thinking partner

Why it's time to prioritise brand experiences in the Middle East

Rebecca Machado joins as UK Finance Director

Experience as a means to connect

Experiences that made me Sara Faisal

Refocusing brand to win in a recession

The evolution of luxury retail stores

Driving customer engagement through sporting experiences

Why 2023 is the year of The Great Repositioning

A guide to measuring the ROI on brand experiences

Dubai Lynx: Why now is the time to prioritise brand experiences

28 February 2023

How brand homes keep the alcohol industry thriving

24 February 2023

Experiences that made me Pip Burkett

21 February 2023

Why a tiered approach to brand experiences is win-win

06 February 2023

Experiences that made me James Worsham

03 February 2023

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