VR collaboration with The Gadget Show

Using Virtual Reality, Channel 5’s The Gadget Show set out to establish just how emotionally affecting immersive experiences could be.

Experimentation in the virtual world

Would a horror movie be scarier if watched in immersive virtual reality as opposed to traditional 2D? That was the question The Gadget Show team were hoping to answer.

Horror story in virtual reality

So we put the theory to the test by creating an immersive and thrilling horror VR experience, on the HTC Vive, inspired by “Cernunnos”, a horned god from Celtic mythology. Users then experienced the story in the two different formats, while having their heart rates and galvanic skin responses measured.