Chad Hines appointed to drive US growth

We’re excited to promote Chad Hines to the role of US Business Development Director.

Chad who was previously responsible for the business development of Detroit, will play a key role in fueling growth and exploring new business opportunities across the North American region.

With the increasing demand for immersive in-person and virtual experiences, Chad will focus on expanding our core offerings, which include Consulting, Destinations, Content, and Live to support our new business development within our New York, Detroit, Houston, and Los Angeles offices.

Chad will be part of our efforts to broaden and diversify our US business portfolio. His appointment follows a string of senior hires, including Sascha Uzzell as New York and Houston Managing Director and Jiri Bures as New York and Houston Executive Creative Director, marking Imagination's continued transformation over the past year.

In his expanded role, Hines will work closely with Imagination's regional and global marketing team to develop the company's regional new business strategy. He will specifically focus on securing clients within vertical markets and identifying new revenue growth opportunities for the agency.

Chad Hines, US Business Development Director, said: "I am thrilled to be part of a company with such an impressive track record, boasting over 50 years of creating world-class brand experiences globally, especially at this exciting stage of their growth journey. I look forward to working with their talented team and bringing in new opportunities."

Alistair Wilson, Global Lead and Detroit Managing Director, said: "The US market, as the world's largest economy and home to many of the most prominent brands, offers immense potential for growth. We're confident that Chad's expertise and passion will help us unlock this potential and bolster our presence in the region. His addition to our team is a testament to our commitment to fostering innovation and delivering exceptional experiences to our clients."

Chad will work closely with the expanding global growth team led by Grace Wright, Global Growth Officer.