Beyond the ballpit — Imagination 2020 trend

02 December 2018

As part of our series exploring the major experience trends of 2020, Senior Creative Strategist, Nick Blenkarne, looks at how brands can remain credible in a world of viral experiences.

Because brand experiences often require significant investment, increased pressure is understandably being put on measuring their commercial return. Which, much like in the world of online advertising, has led to the fetishisation of reach metrics. Brands are desperate for the next viral experience.

90% of people say authenticity is important when deciding what brands they like and support.

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Matches measures the success of Carlos Place not just in terms of impressions, but footfall and sales through the till.

Dua Lipa

International Singer

Top Left: Image caption goes here; Bottom Left: Image caption goes here; Bottom Right: Image caption goes here

Fusing the contemporary culture to win over a wider European audience

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Discussion Panel Speakers

Rory Byrne - Business Director, Imagination (Moderator)
Alex Connock - Fellow, Said School of Business, Oxford University
Peter Marshall - Portfolio Marketing Manager, Ericsson
Alistair Thompson - Head of Innovation Lab London, Epic Games
Anton Christodoulou - Group Chief Technology Officer, Imagination
Geoffrey Goodwin - Senior Director, Verizon Media

Click here to register.

Martina Mustermann

Software Developer

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Sarah Evitt

Content Marketing Manager

Credits

All illustrations by June Povieng.

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